5 Reasons Why People Love Brands

People have a love for brands that sometimes can’t be explained. That love (or dislike) affects a consumer’s behavior more than they think.

Is Traditional Media Still Alive?

Is Traditional Media Still Alive? As you sit at your computer and listen to the sound of Facebook pings and email dings, you’re probably thinking, “No, traditional media has been

Don’t Get Stagnant During the Summer – Now is the Time to Sizzle

Don’t Get Stagnant During the Summer – Now is the Time to Sizzle Many small businesses notice a decline in online activity during the summer months. That’s because marketing has

What You Need to Know About Instagram

What You Need to Know About Instagram One in five mobile minutes is spent on Facebook and Instagram. That’s more than the next 10 social media networks combined. Is your business

How to Create a Viral Social Media Campaign

We like to be heard on social media. Not just a little splash in our own pond of social media followers, but a sound that’s heard by a larger audience. To put it simply, we like to go viral. The only problem is that going viral isn’t an effective marketing strategy. Going viral is like spontaneous combustion. It just happens when it happens – with no warning and sometimes, for no reason. Many marketers say that content has to be at the right place at the right time to go viral, but we disagree. With the right content, in addition to the right timing, a post can go viral.

Facebook Reactions: How Marketers can Cope with Change

While some see change as a new and unnecessary hurdle to jump through, others see it as a new opportunity to grow evolve. Change can be difficult, but as marketers, we must adapt, and that means learning how to cope with a constantly changing digital world. This week, Facebook made a significant modification to the way people interact on the network - "Facebook Reactions."

Your 2016 Marketing Guide The new is coming in full steam ahead, and as marketers, we need to be prepared. Here are a few things you need to know as we

5 New Year’s Resolutions for Marketers

  People who explicitly make New Year’s resolutions are 10 times more likely to achieve them. However, according to StatisticBrain.com, only 8 eight percent of people are actually successful at

Twas The Night Before Product Launch It’s Christmas time once again! For many marketers and business owners, it’s a busy time spent connecting with consumers and offering special pricing. But,

Naughty or Nice: Marketing Edition It’s the end of the year and time to evaluate our marketing efforts. Check below to see if you made Marketing Santa’s naughty or nice