We like to be heard on social media. Not just a little splash in our own pond of social media followers, but a sound that’s heard by a larger audience. To put it simply, we like to go viral. The only problem is that going viral isn’t an effective marketing strategy.
Going viral is like spontaneous combustion.
It just happens when it happens – with no warning and sometimes, for no reason. Many marketers say that content has to be at the right place at the right time to go viral, but we disagree. With the right content, in addition to the right timing, a post can go viral.
While some see change as a new and unnecessary hurdle to jump through, others see it as a new opportunity to grow evolve. Change can be difficult, but as marketers, we must adapt, and that means learning how to cope with a constantly changing digital world. This week, Facebook made a significant modification to the way people interact on the network - "Facebook Reactions."