Lessons Agriculture Can Learn from Ringling Bros.

146 years. Imagine being in business for more than a century, and then the tent folds. Nostalgia was in full force last week as we heard about the closing of the Ringling Brothers Circus. Bedlam Farm put it best: “It’s more than a job. It is all they’ve known. These people did not only hear, ‘you’ve lost your job’ tonight. They also heard, ‘you’ve lost your home.’”

There Is Always Something to Be Thankful for

Thanksgiving is here, and we can’t wait to experience the magnificence that comes with it - full bellies, afternoon naps and football. We’ll leave the messy kitchen until tomorrow and reflect on all we have to be thankful for instead.

Conquering Your Marketing Fears

Fear really comes down to the unknown. Don’t let the “what ifs” keep your business from becoming the best it can be.

The Dos and Don’ts of Holiday Marketing

With the holidays come earlier each year, businesses should be ready well before December hits. Are you ready to implement your holiday marketing strategy?

5 Reasons Why People Love Brands

People have a love for brands that sometimes can’t be explained. That love (or dislike) affects a consumer’s behavior more than they think.

Is Traditional Media Still Alive?

Is Traditional Media Still Alive? As you sit at your computer and listen to the sound of Facebook pings and email dings, you’re probably thinking, “No, traditional media has been

Don’t Get Stagnant During the Summer – Now is the Time to Sizzle

Don’t Get Stagnant During the Summer – Now is the Time to Sizzle Many small businesses notice a decline in online activity during the summer months. That’s because marketing has

What You Need to Know About Instagram

What You Need to Know About Instagram One in five mobile minutes is spent on Facebook and Instagram. That’s more than the next 10 social media networks combined. Is your business

Email Marketing: Super Annoying, Super Necessary

Another email, another eye roll. Do our phones ever stop dinging? When email first made its big debut back in the 90s, it was exhilarating to hear that sweet tone along with “you’ve got mail!” from AOL. Now, you probably hate email; it’s just another chore, another thing to try and keep up with. But, email can be beneficial too, whether it’s a daily e-newsletter to catch us up on world news or a flash sale from our favorite company. We may say we hate email, but it’s absolutely necessary – for customers and for marketers.

Facebook Reactions: How Marketers can Cope with Change

While some see change as a new and unnecessary hurdle to jump through, others see it as a new opportunity to grow evolve. Change can be difficult, but as marketers, we must adapt, and that means learning how to cope with a constantly changing digital world. This week, Facebook made a significant modification to the way people interact on the network - "Facebook Reactions."