We like to be heard on social media. Not just a little splash in our own pond of social media followers, but a sound that’s heard by a larger audience. To put it simply, we like to go viral. The only problem is that going viral isn’t an effective marketing strategy.
Going viral is like spontaneous combustion.
It just happens when it happens – with no warning and sometimes, for no reason. Many marketers say that content has to be at the right place at the right time to go viral, but we disagree. With the right content, in addition to the right timing, a post can go viral.
Another email, another eye roll. Do our phones ever stop dinging? When email first made its big debut back in the 90s, it was exhilarating to hear that sweet tone along with “you’ve got mail!” from AOL. Now, you probably hate email; it’s just another chore, another thing to try and keep up with. But, email can be beneficial too, whether it’s a daily e-newsletter to catch us up on world news or a flash sale from our favorite company. We may say we hate email, but it’s absolutely necessary – for customers and for marketers.