The Pros and Cons of Hiring a Marketing Firm vs Going at It on Your Own
By Chantia Singleton, guest blogger
photo by jaxonphotogroup
The ability to get and retain customers is the one the most important goals of small businesses; however, it can also be one of the biggest challenges to face, particularly in a competitive market. While we believe all organizations should have an effective marketing strategy and a plan to carry it out successfully, we also know that many organizations tend to put off the task of strategizing and leave it as a future goal rather than a much-needed component of a business.
Here are a few of the pros and cons of hiring a marketing firm versus marketing independently that we established with the help of self-employed entrepreneur and author of the Little Girl, Big Hair series, Chantia Singleton.
Pros: Independent Marketing
- You have the autonomy to make all decisions independently.
- It’s a very humbling experience.
- You learn through trial and error.
- Learning through hands-on experiences will typically help you retain the knowledge and better prepare you to teach others.
- As a small brand or business, it can be a financially wise choice.
- You know, better than anyone, the vision of your brand and how to convey that vision to the world.
Cons: Independent Marketing
- You reach your threshold with your own abilities and will eventually have to call for help.
- Typically, people that are starting or running small businesses are also juggling other jobs for a stream of income. Thus, you’re not giving anything 100%.
- The “create it and they will come” theory doesn’t really exist; you learn that the hard way.
- Though you learn through trial and error, it can end up costing time and money.
- Your brand reach just isn’t that wide, and you must know how to expand it, and typically, that requires money.
Pros: Hiring a Marketing Firm
- The more experienced marketing agencies have been through the start-up phase themselves, so they understand the struggle and the hustle needed to succeed in marketing.
- Marketing agencies make it a priority to provide one-on-one attention to their clients on a timely basis.
- Smaller, boutique agencies are typically more affordable in comparison to larger marketing agencies.
- Instead of making decisions independently, you have a team of experts to guide you through all the facets of marketing.
- Even though you know your own vision and brand, sometimes it’s hard to map out the concept in a cohesive manner, but having an outside team guide you through the steps makes it easier to achieve marketing success.
- Though it takes revenue to hire a marketing agency, it can turn out to be financially rewarding with a great return on your investment.
Cons: Hiring a Marketing Firm
- In most marketing agencies, even though you have a team for branding and design, content writing and an account manager to balance everything, clients have to also remember they aren’t the only client the agency has to manage.
- If you decide to release all control to an agency, you could lose touch with your own brand.
- It takes money to make money.
- While the experience can be humbling if you go at it on your own, getting to that point might cause some discomfort in the beginning because new experiences can be hard.
photo by jaxonphotogroup
Chantia Singleton is an educator and a children’s author. She has published the increasingly popular children’s series, The Little Girl with the Big Hair, which is centered around a girl with naturally curly and unruly hair. Through her writing, Chantia promotes self-love and self-acceptance for all but especially for young girls. She lives in Atlanta, GA with her fiancé and enjoys traveling, reading, reflecting and finding love in all places. She identifies as a teacher, but she humbly admits that life and entrepreneurship has made her a student.