Recent Posts

How to Beat a Creative Block

It happens to everyone – that dreaded mental shutdown. You go to write, draw, design or build and suddenly your brain has decided to betray you by filling itself with cotton balls. Thanks, brain.

Photography: A Journey

If you have an interest in photography, no matter what your subject or camera, you need to learn the basics before you can use your heart and personality to create great images.

Lessons Agriculture Can Learn from Ringling Bros.

146 years. Imagine being in business for more than a century, and then the tent folds. Nostalgia was in full force last week as we heard about the closing of the Ringling Brothers Circus. Bedlam Farm put it best: “It’s more than a job. It is all they’ve known. These people did not only hear, ‘you’ve lost your job’ tonight. They also heard, ‘you’ve lost your home.’”

We Can Learn A Lot from MLK Jr.’s Dream

Whether we can recite bits of the famous “I Have a Dream Speech” or simply understand the cultural and historical weight it carries, most Americans are familiar with the ideology of Dr. Martin Luther King, Jr.

Conquering Your Marketing Fears

Fear really comes down to the unknown. Don’t let the “what ifs” keep your business from becoming the best it can be.

Nonprofit Marketing for DVAM

How did WINGS Program grow to be one of the largest domestic violence services and housing providers in Illinois? It all started with awareness.

Is Traditional Media Still Alive?

Is Traditional Media Still Alive? As you sit at your computer and listen to the sound of Facebook pings and email dings, you’re probably thinking, “No, traditional media has been

Your Employees Are Your Marketers

Your Employees Are Your Marketers Quick! Name the most powerful asset of your company. Hopefully, you said your employees. If that’s not the first asset that comes to mind, here’s

Don’t Get Stagnant During the Summer – Now is the Time to Sizzle

Don’t Get Stagnant During the Summer – Now is the Time to Sizzle Many small businesses notice a decline in online activity during the summer months. That’s because marketing has

What You Need to Know About Instagram

What You Need to Know About Instagram One in five mobile minutes is spent on Facebook and Instagram. That’s more than the next 10 social media networks combined. Is your business

How to Create a Viral Social Media Campaign

We like to be heard on social media. Not just a little splash in our own pond of social media followers, but a sound that’s heard by a larger audience. To put it simply, we like to go viral. The only problem is that going viral isn’t an effective marketing strategy. Going viral is like spontaneous combustion. It just happens when it happens – with no warning and sometimes, for no reason. Many marketers say that content has to be at the right place at the right time to go viral, but we disagree. With the right content, in addition to the right timing, a post can go viral.

Email Marketing: Super Annoying, Super Necessary

Another email, another eye roll. Do our phones ever stop dinging? When email first made its big debut back in the 90s, it was exhilarating to hear that sweet tone along with “you’ve got mail!” from AOL. Now, you probably hate email; it’s just another chore, another thing to try and keep up with. But, email can be beneficial too, whether it’s a daily e-newsletter to catch us up on world news or a flash sale from our favorite company. We may say we hate email, but it’s absolutely necessary – for customers and for marketers.

How a Content Calendar Will Save Your Life

Okay, maybe the title of this blog is a bit of an exaggeration. If we really think about it, we could probably make a connection between content calendars decreasing stress, which leads to less heart problems; therefore, content calendars can, in fact, save your life. But, we aren’t here to talk about your health. While a content calendar may not directly save your life, it will save you a lot of time, stress and energy.

Storytelling is Not Just for Bedtime

Remember the days of your parents reading you a bedtime story? You’d snuggle in with your favorite stuffed animal, and soon, you would drift off to sleep. The world felt right when Mom or Dad read your favorite story. Logos are pretty important. They are the face of your brand and give a glimpse into its culture and values. But, a logo doesn’t tell it all. You can’t expect your customers to understand exactly what your logo is meant to convey. Therefore, we tell stories.

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