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No News Equals No Leads

When it comes to writing a press release, you need to grab the readers’ attention so they will keep reading and receive your message.

How to Beat a Creative Block

It happens to everyone – that dreaded mental shutdown. You go to write, draw, design or build and suddenly your brain has decided to betray you by filling itself with cotton balls. Thanks, brain.

Photography: A Journey

If you have an interest in photography, no matter what your subject or camera, you need to learn the basics before you can use your heart and personality to create great images.

Lessons Agriculture Can Learn from Ringling Bros.

146 years. Imagine being in business for more than a century, and then the tent folds. Nostalgia was in full force last week as we heard about the closing of the Ringling Brothers Circus. Bedlam Farm put it best: “It’s more than a job. It is all they’ve known. These people did not only hear, ‘you’ve lost your job’ tonight. They also heard, ‘you’ve lost your home.’”

Lessons Agriculture Can Learn from Ringling Bros.

146 years. Imagine being in business for more than a century, and then the tent folds. Nostalgia was in full force last week as we heard about the closing of the Ringling Brothers Circus. Bedlam Farm put it best: “It’s more than a job. It is all they’ve known. These people did not only hear, ‘you’ve lost your job’ tonight. They also heard, ‘you’ve lost your home.’”

Conquering Your Marketing Fears

Fear really comes down to the unknown. Don’t let the “what ifs” keep your business from becoming the best it can be.

Is Traditional Media Still Alive?

Is Traditional Media Still Alive? As you sit at your computer and listen to the sound of Facebook pings and email dings, you’re probably thinking, “No, traditional media has been

What You Need to Know About Instagram

What You Need to Know About Instagram One in five mobile minutes is spent on Facebook and Instagram. That’s more than the next 10 social media networks combined. Is your business

How to Create a Viral Social Media Campaign

We like to be heard on social media. Not just a little splash in our own pond of social media followers, but a sound that’s heard by a larger audience. To put it simply, we like to go viral. The only problem is that going viral isn’t an effective marketing strategy. Going viral is like spontaneous combustion. It just happens when it happens – with no warning and sometimes, for no reason. Many marketers say that content has to be at the right place at the right time to go viral, but we disagree. With the right content, in addition to the right timing, a post can go viral.

How a Content Calendar Will Save Your Life

Okay, maybe the title of this blog is a bit of an exaggeration. If we really think about it, we could probably make a connection between content calendars decreasing stress, which leads to less heart problems; therefore, content calendars can, in fact, save your life. But, we aren’t here to talk about your health. While a content calendar may not directly save your life, it will save you a lot of time, stress and energy.

Storytelling is Not Just for Bedtime

Remember the days of your parents reading you a bedtime story? You’d snuggle in with your favorite stuffed animal, and soon, you would drift off to sleep. The world felt right when Mom or Dad read your favorite story. Logos are pretty important. They are the face of your brand and give a glimpse into its culture and values. But, a logo doesn’t tell it all. You can’t expect your customers to understand exactly what your logo is meant to convey. Therefore, we tell stories.

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