How to Create a Viral Social Media Campaign

We like to be heard on social media. Not just a little splash in our own pond of social media followers, but a sound that’s heard by a larger audience. To put it simply, we like to go viral. The only problem is that going viral isn’t an effective marketing strategy. Going viral is like spontaneous combustion. It just happens when it happens – with no warning and sometimes, for no reason. Many marketers say that content has to be at the right place at the right time to go viral, but we disagree. With the right content, in addition to the right timing, a post can go viral.

Email Marketing: Super Annoying, Super Necessary

Another email, another eye roll. Do our phones ever stop dinging? When email first made its big debut back in the 90s, it was exhilarating to hear that sweet tone along with “you’ve got mail!” from AOL. Now, you probably hate email; it’s just another chore, another thing to try and keep up with. But, email can be beneficial too, whether it’s a daily e-newsletter to catch us up on world news or a flash sale from our favorite company. We may say we hate email, but it’s absolutely necessary – for customers and for marketers.

How a Content Calendar Will Save Your Life

Okay, maybe the title of this blog is a bit of an exaggeration. If we really think about it, we could probably make a connection between content calendars decreasing stress, which leads to less heart problems; therefore, content calendars can, in fact, save your life. But, we aren’t here to talk about your health. While a content calendar may not directly save your life, it will save you a lot of time, stress and energy.

Storytelling is Not Just for Bedtime

Remember the days of your parents reading you a bedtime story? You’d snuggle in with your favorite stuffed animal, and soon, you would drift off to sleep. The world felt right when Mom or Dad read your favorite story. Logos are pretty important. They are the face of your brand and give a glimpse into its culture and values. But, a logo doesn’t tell it all. You can’t expect your customers to understand exactly what your logo is meant to convey. Therefore, we tell stories.

Facebook Reactions: How Marketers can Cope with Change

While some see change as a new and unnecessary hurdle to jump through, others see it as a new opportunity to grow evolve. Change can be difficult, but as marketers, we must adapt, and that means learning how to cope with a constantly changing digital world. This week, Facebook made a significant modification to the way people interact on the network - "Facebook Reactions."

It’s no secret that the marketing industry is constantly evolving, so we won’t bore you with how social media has rocked our world and how traditional marketing (advertising and print)

Your 2016 Marketing Guide The new is coming in full steam ahead, and as marketers, we need to be prepared. Here are a few things you need to know as we

5 New Year’s Resolutions for Marketers

  People who explicitly make New Year’s resolutions are 10 times more likely to achieve them. However, according to StatisticBrain.com, only 8 eight percent of people are actually successful at

Twas The Night Before Product Launch It’s Christmas time once again! For many marketers and business owners, it’s a busy time spent connecting with consumers and offering special pricing. But,

Naughty or Nice: Marketing Edition It’s the end of the year and time to evaluate our marketing efforts. Check below to see if you made Marketing Santa’s naughty or nice