Lessons Agriculture Can Learn from Ringling Bros.

146 years. Imagine being in business for more than a century, and then the tent folds. Nostalgia was in full force last week as we heard about the closing of the Ringling Brothers Circus. Bedlam Farm put it best: “It’s more than a job. It is all they’ve known. These people did not only hear, ‘you’ve lost your job’ tonight. They also heard, ‘you’ve lost your home.’”

Conquering Your Marketing Fears

Fear really comes down to the unknown. Don’t let the “what ifs” keep your business from becoming the best it can be.

The Dos and Don’ts of Holiday Marketing

With the holidays come earlier each year, businesses should be ready well before December hits. Are you ready to implement your holiday marketing strategy?

Nonprofit Marketing for DVAM

How did WINGS Program grow to be one of the largest domestic violence services and housing providers in Illinois? It all started with awareness.

5 Reasons Why People Love Brands

People have a love for brands that sometimes can’t be explained. That love (or dislike) affects a consumer’s behavior more than they think.

Is Traditional Media Still Alive?

Is Traditional Media Still Alive? As you sit at your computer and listen to the sound of Facebook pings and email dings, you’re probably thinking, “No, traditional media has been

Your Employees Are Your Marketers

Your Employees Are Your Marketers Quick! Name the most powerful asset of your company. Hopefully, you said your employees. If that’s not the first asset that comes to mind, here’s

Don’t Get Stagnant During the Summer – Now is the Time to Sizzle

Don’t Get Stagnant During the Summer – Now is the Time to Sizzle Many small businesses notice a decline in online activity during the summer months. That’s because marketing has

What You Need to Know About Instagram

What You Need to Know About Instagram One in five mobile minutes is spent on Facebook and Instagram. That’s more than the next 10 social media networks combined. Is your business

How to Create a Viral Social Media Campaign

We like to be heard on social media. Not just a little splash in our own pond of social media followers, but a sound that’s heard by a larger audience. To put it simply, we like to go viral. The only problem is that going viral isn’t an effective marketing strategy. Going viral is like spontaneous combustion. It just happens when it happens – with no warning and sometimes, for no reason. Many marketers say that content has to be at the right place at the right time to go viral, but we disagree. With the right content, in addition to the right timing, a post can go viral.