The Dos and Don’ts of Holiday Marketing

With the holidays come earlier each year, businesses should be ready well before December hits. Are you ready to implement your holiday marketing strategy?

Nonprofit Marketing for DVAM

How did WINGS Program grow to be one of the largest domestic violence services and housing providers in Illinois? It all started with awareness.

5 Reasons Why People Love Brands

People have a love for brands that sometimes can’t be explained. That love (or dislike) affects a consumer’s behavior more than they think.

Our Team’s Top 10 Favorite Books

Looking for a new read? We hope you enjoy these books as much as we did!

Is Traditional Media Still Alive?

Is Traditional Media Still Alive? As you sit at your computer and listen to the sound of Facebook pings and email dings, you’re probably thinking, “No, traditional media has been

Your Employees Are Your Marketers

Your Employees Are Your Marketers Quick! Name the most powerful asset of your company. Hopefully, you said your employees. If that’s not the first asset that comes to mind, here’s

Don’t Get Stagnant During the Summer – Now is the Time to Sizzle

Don’t Get Stagnant During the Summer – Now is the Time to Sizzle Many small businesses notice a decline in online activity during the summer months. That’s because marketing has

What You Need to Know About Instagram

What You Need to Know About Instagram One in five mobile minutes is spent on Facebook and Instagram. That’s more than the next 10 social media networks combined. Is your business

How to Take a Break in a Work-A-Holic World

How to Take a Break in a Work-A-Holic World You work hard; you play hard, right? But what happens if you never play? You might be considered a work-a-holic, and

How to Create a Viral Social Media Campaign

We like to be heard on social media. Not just a little splash in our own pond of social media followers, but a sound that’s heard by a larger audience. To put it simply, we like to go viral. The only problem is that going viral isn’t an effective marketing strategy. Going viral is like spontaneous combustion. It just happens when it happens – with no warning and sometimes, for no reason. Many marketers say that content has to be at the right place at the right time to go viral, but we disagree. With the right content, in addition to the right timing, a post can go viral.